ALL THERE IS. Damn it!

ALL THERE IS. Damn it! I keep forgetting this! Leaving it out of presentations! Namely, a PP slide that simply reads : You = Your Calendar. THIS IS MY #1 BELIEF ABOUT MANAGEMENT. Or: "You can’t bullshit your calendar." Or: "Your calendar knows … do you?" All we have is our time. The way we distribute it is our "strategic plan," our "vision," our "values." Period. So how’d you spend your precious time today? Tell me, and I’ll tell you what you actually care about—it’s simple and unerring. — TOM PETERS

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