Blogging For Small Business – SF Chronicle Article

Blogging’s biggest impact perhaps will be felt in the small business community.   The San Francisco Chronicle today has a two-part story on how blogs level the playing field for smaller firms. 

I talk to a lot of people who still don’t get the "blog potential".  Blogs are so easy to set-up and if done right can be a very powerful addition to the marketing mix.  We’re currently discussing a strategy at Project Arena to see if it makes sense.  In my opinion, all businesses (even Target) can stand to gain value if a little thought goes into the purpose and strategy.


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